Artificial Intelligence

Here is how AI companies are using AI

Artificial Intelligence (AI) is boosting business efficiency and productivity by automating procedures and operations that previously required human intervention. AI can also understand data on a level that no human has ever been able to. This skill has the potential to provide significant business benefits. Every function, business, and sector may benefit from AI. There are both general and industry-specific applications in this category. Let’s read more about how and why companies are using AI to increase efficiency.

Why Do Companies Use AI?

Improve User Experiences

It has been observed that balancing the need for high sales and conversion rates is also a challenge for companies. By developing UX-based functionality, Artificial Intelligence may be utilised to better user experience.

Better Personalization

The key to developing a great marketing campaign is to provide a personalised experience. Customers are more inclined to interact with marketing techniques that are tailored to them. Because AI is being integrated into the e-commerce sector, it is growing. Messages with custom subject lines are often highly received by both customers and clients. A tailored message combined with brand advertising allows the company to connect the consumer to previous encounters.

Utilizing Potential Channels

Artificial intelligence has the ability to open up new marketing channels for businesses. The use of AI aids in the expansion of digital marketing channels. Businesses are increasingly likely to use AI-powered technologies to automatically identify the channels that have the best probability of success.

Valuable Data Insights

Big business is dealing with a big amount of important data on their customers and trade. Many businesses benefit from the usage of artificial intelligence to comprehend the full scope of data sets.

Top Companies That Use AI


Apple is a global technology company that sells consumer goods like iPhones and Apple Watches, and also computer software and internet services. Apple employs machine learning and artificial intelligence in devices such as the iPhone, where the FaceID feature is enabled, and the Apple Watch, AirPods and HomePod smart speakers, where Siri is enabled. Apple is also expanding its service offerings, utilising AI to propose music on Apple Music, assist you in finding a photo in iCloud, and use Maps to route to your next appointment.


Baidu, China’s Google, employs artificial intelligence in a variety of ways. Deep Voice, a programme that utilises machine learning and deep learning to duplicate a voice, only requires 3.7 seconds of audio. They used the same technique to develop a programme that reads books with you in the writer’s voice, completely automated and without the need for a recording studio.


Alibaba is the biggest e-commerce platform in the world, selling more than Amazon and eBay altogether. Artificial intelligence (AI) is utilised to forecast what customers would wish to buy in Alibaba’s everyday operations. The firm uses natural language processing to produce product descriptions for the website. Alibaba’s City Brain initiative, which aims to construct smart cities, is another example of artificial intelligence in action. By tracking every car in the city, the initiative employs AI algorithms to assist alleviate traffic congestion.

Alphabet Google

Waymo, Google’s self-driving technology business, started as a Google initiative. Waymo’s goal now is to introduce self-driving technology to the rest of the globe in order to not only transport people around, but also to minimise the number of accidents. Its self-driving taxis are presently transporting passengers around California. Currently, the firm is unable to charge a fare, and a human driver is still in charge of the vehicle throughout the test programme. When Google bought DeepMind, it indicated its commitment to machine learning.


Amazon is not just a player in the AI game with Alexa, but it is also a component of many parts of its company. Another creative method Amazon employs artificial intelligence is to deliver items to you before you ever consider purchasing them. They collect the information about each person’s shopping patterns and are so confident in how the information they collect helps them propose goods to their clients that they are now utilising predictive analytics to anticipate what they need long before they need it.


One of the most common applications of artificial intelligence and machine learning at Facebook is to provide structure to unstructured information. They employ DeepText, a text comprehension engine, to automatically analyse and interpret the information and emotional mood of the thousands of postings (in many languages) published every second by its users. The social media behemoth uses DeepFace to automatically recognise you in a picture that is posted on its site. In addition, this technology is so adept at facial recognition that it outperforms humans. Artificial intelligence is also used by the firm to detect and delete photos that are posted on its platform as revenge porn.


For years, IBM has been at the vanguard of AI technology. It has been more than 20 years since IBM’s Deep Blue computer defeated a human world chess champion for the first time. The firm went on to win additional man vs. machine challenges, including the game show Jeopardy, using its Watson computer. Project Debater is IBM’s most recent artificial intelligence achievement. This AI battled against two expert debaters and generated human-like arguments.


The company’s overall performance is improving thanks to AI-powered solutions. Artificial intelligence is significant in every aspect, whether it is business marketing or data analytics. While powerful artificial intelligence may appear frightening at first, it is a highly user-friendly technology to integrate with current systems. In a variety of industries, many marketers are reaping the benefits of AI-enabled products. AI can disclose real-time data, enabling new strategies and capabilities for improving overall corporate growth.

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