March 31 has been promoted as World Backup Day for over 10 years. This annual event reminds people to back up their data before they lose it, by accident or malice, and make themselves an April Fool. There is a web site for this event where you can take a pledge to back up your data. According to the World Backup Day web site, 21% of people have never backed up their data, 29% of data losses are caused by accidents and 30% of all computers are infected with malware.

Backing up your data can help prevent that data from loss in the event that the computer the data is stored on is damaged or stolen. It may also help you recover your data if your computer is a victim of malware, such as ransomware (particularly if your backups are immutable—or not able to be modified, such as by encryption of the backed up data). Jeff Costlow from ExtraHop says that “Ransomware attacks have become increasingly common. In fact, a recent ExtraHop survey revealed that 85% of organizations have fallen prey to ransomware in the past five years.”

David Friend, CEO of Wasabi said, ““One underutilized way to protect and backup your data against cyber threats and ransomware is through object-level immutability in your cloud storage, which means certain files and stored objects cannot be modified or deleted by anyone, even a systems administrator.”

Betsy Doughty, VP of Corporate Marketing at Spectra Logic shares that, “With ransomware proliferating…it’s also vital for organizations to upgrade their IT tool box with ransomware-resilient solutions that offer such protection as immutable snapshots, data encryption, multifactor authentication and multi-site replication.” Anneka Gupta, Chief Product Officer at Rubrik say that, “A proactive approach with more intelligent tools that provide data resilience, data observability, and data recovery are required to truly secure an organization’s data from cyber criminals.”

Many companies involved in data backup are using this day to get out the message, and many digital storage device companies; such as Seagate, Toshiba and Western Digital; are offering deals on their backup and storage products.


Other companies, such as Epson, are advertising their scanners as a way to digitize and store, including in backups, analog content such as documents and photos.

Backing up your data can be done using an external storage device or using an on-line backup service. Western Digital and Seagate are offering discounts on their line of HDD (or SSD) external backup devices through their on-line store as well as through Amazon. On-line backup companies such as Apple, Backblaze, Google, Rewind, Veritas, Wasabi and many others also feature their services on March 31.

In addition to backing up data, it is important to know how fast you can restore your data, particularly if you are running a large organization. According to Ian McShane, VP of Strategy at Artic Wolf, “If you’re not regularly testing and validating the integrity of the back-ups, you’re living dangerously.”

Especially for larger organizations, with lots of valuable data, data protection measures beyond simple backup and recovery are essential. Andy Stone, CTO of Pure Storage for the Americas says that, “… in today’s digital era, it’s absolutely critical that organizations not only invest in a solid backup approach for their data, but also implement a multitier data protection architecture to build both resilience and durability for a meaningful recovery strategy.”

Brian Spanswick, CISO of Cohesity, says that, “Backup is a critical first step to data protection, but organizations must think strategically and strive for holistic cyber resilience, realizing that backup is just one component of a much larger equation. Achieving true cyber resilience means developing a comprehensive strategy to safeguard digital assets, including integrated defensive and recovery measures that give organizations the very best chance of weathering the storm of a cyber-attack.

Don Foster, VP of Sales Engineering at Commvault pointed out that the average time it takes an organization to recover from a malware attack is 21 days. He comments that, “This timeframe is far too long, but it exists because of the massive variety of data sets spanning across multiple generations of applications and workloads. Unfortunately, it’s not an easy fix either, as each workload has specific requirements for recovery to become fully operational.” He goes on to say that, “To achieve true IT Service Resiliency, customers need to execute on backup of recovery well, but they also need to modernize their approach and ensure no workloads are left behind while improving the service levels of recovery across a multitude of risks.”

The growth of remote work over the last two years of the Pandemic have created more opportunities for data loss and increased malware targets. Joe Noonan, Product Executive from Unitrends and Spanning says, “The shift to remote working completely transformed the way organizations protect and store their data. Today, there is a greater focus on protecting data no matter where it lives — on-prem, on the laptops of remote employees, in clouds and in SaaS applications… Cybercriminals have taken advantage of the remote and hybrid work environments to conduct increasingly sophisticated cyberattacks, and the data recovery process post-incident has become more complex due to new cyber insurance requirements.”

Ben Gitenstein, VP of Product for Qumulo advises that, “Rather than focusing on just external threats, organizations need a comprehensive security solution that takes both internal and external vulnerabilities into account.”

According to Deepak Mohan, EVP at Veritas. “World Backup Day 2022 is a powerful reminder that there has never been a more critical time for all organizations to prioritize robust data protection practices. Leaders must work with their IT teams to take the necessary steps now to implement the right tools and protocols that can autonomously self-provision, self-optimize and self-heal data management services to keep their critical data safe and available no matter where it is—from edge to core to cloud.”

Adrian Moir, Principal Engineer at Quest Software, “Data is growing at a rapid, exponential pace, so much so that some businesses can’t afford to protect everything. To reduce a negative impact on revenue and reputation, organizations must make informed decisions about which data systems are essential for running backups. Understanding your data set and then intelligently planning for when things go wrong allows organizations to recover prioritized data faster and optimize how and where money is being spent.”

Pat Doherty, Chief Revenue Officer for Flexential, “In 2022, investment in Disaster Recovery-as-a-Service (DRaaS) will be a major theme for businesses of all sizes to ensure long-term business success and survival —no matter the disruption.”

March 31 is World Backup Day. People and organizations are encouraged to back up and take other measures to protect their data to avoid being an April Fool. Be sure to backup and protect your precious data.