What is digital media technology? I will start with very simple examples to explain this.
You have a mobile phone in your pocket, on which the message tone rings. You see the message. It is a message from an AC seller that if you have an old AC in your house, and you want to replace it with a new one, call the given number.
Another example is watching your favorite video on YouTube. All of a sudden an ad starts running which tells you which website to create a free account for free online digital learning.
Another example, you are seeing different posts on your timeline on Facebook. Among them, you see an advertisement for a textile industry which is telling which variety has come in the market according to the season.
The question is, have they been able to get their message across to you using digital media technology?
Have they marketed through digital media?
So the answer to all these questions is “yes”.
Digital media refers to the delivery of a message in audio, video, photo, or written form to the audience through a screen or speaker. Digital media can be created, viewed, listened to, distributed, and stored on a digital electronics device.
Digital means content presented through a series of digits that are described as data, while media refers to how this data is transmitted or communicated.
Taken together, digital media refers to the information we receive through a screen or speaker after broadcast.
It includes text, audio, video, and graphics that also reach us via the Internet.
Software, digital images, digital video, video games, web pages, websites, social media, digital data and databases, digital audio such as MP3s, electronic documents, and e-books are examples of digital media.
Digital media has had a profound effect on society and culture.
Thanks to the Internet, digital media has brought innovation to publishing, journalism, entertainment, business, education, and politics. Digital media has created new challenges to copyright and content ownership laws. Many people now create content just for fun and voluntarily give up ownership of it. Thanks to digital media, we are entering a new era, now called the information age. All paperless content is now computer-generated and broadcast.
To understand the universe, usefulness, and revolutionary change of digital media, one has to understand some of its features.
Mass Reach: Digital media has great potential to reach an audience. Traditional media, i.e. newspapers, and magazines had a very limited circulation and readership. But in the age of digital, you can get your message across to millions of people in minutes with one click. YouTube, Facebook, or any other social media gives millions of views to your message.
Interconnectivity: Digital media facilitates message delivery and communication between audiences. Audiences can respond to your message. They can get new information from you.
You can get feedback on the publishing material from viewers.
Social networking: People can create their blogs on digital media social media platforms according to their passion. Create community-based groups according to your passion/profession. Social media platforms have brought people together. This feature of digital media has made it much easier for marketers. Marketing professionals can now easily reach their potential customers.
Digital media allows both businesses and individuals to maintain relationships and friendships over time and distance. It allows people to stay connected to each other despite differences in social status and location.
Through social media, people express sympathy for each other, updates, local events are reported. Businesses connect with their target audience through social media. Social media is also being used to market your products and services.
Sharing and Modification: Digital media has made it much easier to broadcast a message. Any company can create and share any content from its office.
Similarly, if you place an advertisement in a newspaper, it cannot be changed after going to the press. While any advertisement on digital media can be retrieved at any time by editing and re-broadcasting. Digital media gives you more control over your viral content.
The easy use of digital media has radically changed the way of life of people and do business. It has helped companies not only in their day-to-day responsibilities but also in marketing their products and services. Digital media gives you effective control that makes it easier for a company to reach a wider audience. This process increases your size sales and revenue.
For example, when you want to market a product or service, you can post it on your website and social media channels. Before digital media, you had to rely on your customers to see your product in your store.
Increase in production: Digital media has made it much easier thanks to the Internet and modern technology that many jobs can be done anywhere and anytime.
Various software, emails, smartphones, and the Internet have made it easier for working professionals to finish their work faster. Thanks to the use of digital media and technology, they can do more in less time. Similarly, companies are making more revenue by increasing their productivity and sales using modern digital media.
Increase in learning resources:
With the advancement of technology, the demand for those who specialize in computers and modern digital media has increased. Companies now prefer people who know the latest technology. Therefore, it is important for individuals to constantly learn new skills and stay up-to-date with these changing requirements. Digital media is meeting this changing requirement of teaching through online videos and tutorials and facilitates learning. Digital media is making it easier for these resources to reach a wider audience with lower costs and higher quality.
Easier to Find Qualified Job Candidates:
Many companies use digital media to hire their staff and especially managers. Especially effective for hiring people related to the digital field. Instead of advertising an open job in a newspaper, the company talks about its position on the website, the company’s social media accounts, and various online job boards. Can post this will allow them to reach a wider network of candidates. This increases the chances that you will have more qualified people.
The subject of digital media technology is very wide. This article tries to explain to you the basics of digital media in simple words and easily. You can use digital media yourself to learn more.